I’m pretty sure this study was conducted by the same very thorough and reputable* scientists that conducted the studies disproving global warming was manmade.
New Study Claims Ads Make Watching TV More Enjoyable
And to think, the participants in the study didn’t even get to see this one:
*integrity for sale to the highest-bidder
As an aside: Who knew the anti-TiVO lobby had such deep pockets?
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