Note To Kelloggs: Never Underestimate The Power of Potheads

Hot on the heels of a pot-consumer-based boycott, Kelloggs is now dealing with staggering loss of brand confidence. Why? My bet is that their Wheaties sales pale in comparison to Pop Tarts, Eggos, Cheez Its, and the various and sundry products to come out of the Keebler tree. Take away potheads’ rampant consumption of the latter group, and you get the following:

When Kellogg announced it would not renew its endorsement contract with Olympic medalist Michael Phelps after a photo of the athelete smoking pot surfaced, it may have cost the food company its sterling reputation, reports company reputation index Vanno.

Out of the 5,600 company reputations Vanno monitors, Kellogg ranked ninth before it booted Phelps. Now it’s ranked 83. Not even an industry-wide peanut scare inflicted as much damage on the food company’s reputation.

In short: Rats in the plant? Bad. Selling salmonella-infused peanut butter to school cafeterias? Worse. Pissing off the only people in the world who will still buy Hydrox and Vienna Cremes when the chips are down? Brainless.


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